Aktiv Unveils Storage and Virtual Workout Solutions for Hyperwear Fitness Tools as Hyperwear Highlights the SoftBell Soft Weight System, New Weight Vest and Leadership Additions
March 19, 2018 – Austin, TX – Aktiv Solutions, leading experts in functional space design integration, and Hyperwear, the innovation driven fitness leader that designs and manufactures unconventional tools for unconventional training, are joining forces to deliver solutions for commercial health and fitness customers. Hyperwear’s new SoftBell® Training System of soft, safe and quiet hand weights, dumbbells, kettlebells and cardio barbells will be integrated into Aktiv storage and virtual training solutions. This expands Aktiv’s offering beyond Hyperwear SandBell free weights that have been included in its storage and virtual training solutions since 2017.
Hyperwear celebrates its 10th anniversary at IHRSA in 2018 with the launch of the Hyper Vest® ELITE, its next generation weight vest training along with the SoftBell Training System which revolutionizes at-home and small group training. SoftBell Training is built on soft neoprene hand weight plates that are used with fiberglass reinforced plastic dumbbell, kettlebell and barbell handles allowing for versatility in a safer more cost effective adjustable set. The new weighted vest features durable black Cordura® fabric propelling weight vests forward to the next generation.
New to Hyperwear’s leadership is Jeff Gilberti, President. Mr. Gilberti is a respected veteran of the snow sports and active lifestyle industries. He will oversee sales and marketing while working closely with CEO and Co-founder Dirk Buikema on operations, business strategy and execution. He has previously held executive roles at Burton Snowboards, Fox Racing and TOMS Shoes.
Sarah Ponn, Co-Founder and CMO of surf-inspired training method SURFSET® Fitness, has joined the Hyperwear Team as Vice President of Marketing. She brings broad experience with fitness content creation and digital platform development, both essential components of Hyperwear’s newly launched Small Group Training program. She is developing the HyperFit™ Training Lab, a content platform designed to provide customers with creative programming solutions to drive revenue and retention using Hyperwear’s functional fitness equipment.
“Aktiv sees a dynamic synergy Hyperwear’s innovation in functional training products, SandBells and our innovation in physical storage, space design and virtual workout platforms that enables Aktiv to continue to evolve our best-in-industry solutions for commercial fitness customers,” said Bryan Green, CEO of Aktiv Solutions.
“In my experience, offering an unparalleled solution for your customers is critical to their success which is paramount,” said Jeff Gilberti, President of Hyperwear. “By linking up with the experienced team at Aktiv to deliver integrated commercial solutions, Hyperwear takes a major step towards its goal of exceeding customer expectations.”
Aktiv Solutions and Hyperwear will display and demonstrate at the 2018 IHRSA trade show March 22th and 23th. Visit Hyperwear booth 3919 and Aktiv booth 335.
About Aktiv: At Aktiv we amplify dynamic training areas for health clubs and specialty studios alike. Our mission is to establish safe, functional, and revenue-generating space while our clients deliver inspirational exercise experiences. Integrating the principles of functional fitness with the technical expertise of functional design is our calling. We craft energizing and balanced operational solutions to accommodate today’s explosive dynamic training trends. Visit https://www.aktivsolutions.com or via email at email@example.com
About Hyperwear: Hyper Wear Inc. is a world leader in fitness innovation creating UNCONVENTIONAL tools for UNCONVENTIONAL training™. Its innovative products include the Hyper Vest® weight vest, SandBell® sandbag training free weights, SteelBell® steel shot filled slam balls, and SoftBell® system of soft weight plates for dumbbells, kettlebells, barbells and hand weights. Hyper Wear’s products have also been recommended by or featured in Men’s Health Magazine, Women’s Health Magazine, Prevention Magazine, ESPN Magazine, Muscle and Fitness, Men’s Fitness, Shape, the Dr. Oz Show, and the Biggest Loser. Visit http://www.hyperwear.com or email firstname.lastname@example.org.