CCD News Update | California Clubs of Distinction, Second Quarter – 2016
Aktiv’s Design Vision Powers Clubs and Studios With Functionally Engaging Training Spaces
Static, resistance based training equipment is experiencing a measurable decline, while demands for space, group activity, and flow continue to grow. Contemporary exercise methods that emphasize dynamic or functional movement from suspension training to kettlebell training are what today’s members (and prospectives) crave. At the same time, exercise has become a significant socialization platform — a trend that is also requiring facilities to revise floor plans and exercise programming to accommodate this prominent social dynamic.
Aktiv Solutions is a new venture formed by a unique mix of fitness industry experts and functional design specialists. Founded by Bryan Green, wellness industry entrepreneur and facility design expert, Aktiv’s mission is rooted in “Designing the Exercise Experience®” through an understanding of today’s relevant fitness methods, and the physical and structural demands it places on health clubs. Aktiv’s mission is to assist health club operators with timely design driven expertise and unique products, developed specifically for today’s movement-oriented training experience. Storage, suspension, floor and wall graphics, and most importantly safe and functional space planning are the foundation of the Aktiv offering.
“It’s no secret that today’s consumers are expecting a more engaging and communal experience from health clubs, driven by a far more sophisticated, athletic and exercise-science driven fitness culture,” said Green. “The trouble for traditional facilities is that it requires them, in some cases, to radically adjust the physical environment to accommodate these modern, movement-oriented training methods. We created Aktiv because of this need to provide functional design expertise first, and unique equipment-oriented solutions to follow”.
Aktiv is the United State distribution partner for GYM RAX™, Fitgraphix™, and LYFT™ FItness. Most recently, Aktiv announced a joint venture with TRX Training and in collaboration the companies debuted the TRX Training Zone Ecosystem at IHRSA last month. Other important ecosystem integrations and partnerships include AntiGravity Fitness®, BOSU®, Revvll™, Vipr®, Aqua Bag™, and Ecore Athletic.
Jarred Willis proudly serves as Aktiv Solutions Director of Key Accounts for all California Clubs of Distinction. For more info about Aktiv, visit www.aktivsolutions.com or email Jarred at jwillis@aktivsolutions.com