For decades now, consumers in the fitness industry have been seeking out workout experiences that fulfill their need for movement, community, and achievement. Providing exercise equipment like mats and dumbbells is one thing, but providing unique, immersive branded exercise experiences can set a facility or organization apart. The massive growth of the boutique fitness industry is in direct response to this demand from the fitness community.
Fitness Customers Want a Unique Experience
According to the International Health, Racquet, and Sportsclub Association, prior to the recent pandemic, memberships to boutique fitness brands increased by 121% while health club membership grew by only 15%. Currently, more than 42% of all gym memberships in the U.S. are with boutique brands. These unique branded fitness experiences provide enthusiastic and talented coaches and fitness instructors, supportive participants, and consistent yet effective exercise formats. The exercising audience craves more than just equipment, they want guidance and a connection.
A Turnkey Boutique Fitness Solution
Hotel, multifamily, university and corporate amenities can build an incredible boutique fitness experience into their fitness facility with Xponential+ Functional Fitness, powered by Aktiv. Xponential+ Training Bays provide individual users with the space and equipment they need to take on thousands of different workouts from ten world-class exercise brand formats, including Club Pilates®, Rumble, Pure Barre®, CycleBar®, Body Fit Training, StretchLab, AKT, YogaSix, Row House, and STRIDE®.
The on-demand touch screen embedded conveniently into the GYM RAX® training bay gives the end user the opportunity to choose from an unlimited variety of workouts and even classes led by their favorite XPROs. As little as 150 square feet operators can deliver a boutique training experience that will serve as the energy epicenter of their facility.
Meet Your Consumers Where They are
Your community, employees, and members are all looking for that unique experience that motivates them to move every day and keep coming back. Because of user demand, even big box gyms are looking for something new and fresh to offer in their studio space or group training space on the gym floor. Amenity operators have an opportunity to meet users where they are—where they work, live or play—by designing a branded fitness experience in their amenity space, resulting in increased loyalty and retention.
Contact Aktiv today to learn more about how to bring Xponential+ to your facility.