SANTA MONICA, CA – Leading functional fitness design and supply firm Aktiv Solutions is pleased to announce that industry veteran, Jennifer Zinchuk has joined the company as its new Vice President of Marketing & Brand.
In addition to taking the lead on marketing and promotional strategy, Zinchuk will play a key role on the executive management team helping to set direction for the future of the company’s growing stable of brands.
Zinchuk brings a great depth in experience related to all facets of brand and digital marketing to Aktiv. Her extensive background in the development and implementation of strategic marketing solutions is intended to strengthen Aktiv at this important time in the company’s promotional trajectory.
A proven results-driven marketing leader, Zinchuk most recently led The Beachbody Company in her capacity as Executive Director, Marketing. During nearly a decade with Beachbody, Jennifer created a myriad of company impact in driving key B2B initiatives; most significantly related to their globally recognized and highly successful Coach Network.
“Jennifer has established herself as an accomplished brand builder within the fitness space and brings a unique understanding of key facets essential to the Aktiv Solutions mission. We are thrilled to have her join our executive management team.” said Bryan Green, Founder & CEO of Aktiv Solutions.
Zinchuk has also served as the marketing lead for several industry established brands including Spinning®, Peak Pilates®, Bodyblade® and Resist-A-Ball® during her tenure with Mad Dogg Athletics.
Beyond her career accomplishments, Zinchuk is a passionate health and wellness participant who enjoys biking, swimming, running, hiking, and extensive play with her two very energetic boys. She also has competed in triathlons around the world.
About Aktiv Solutions
At Aktiv, we amplify functional training spaces with premium equipment and digital guidance powering today’s most sought-after workouts. Our mission is to establish safe, functional, and engaging facilities, while our clients deliver inspirational exercise experiences. Gym Rax® are the world’s leading fitness rigging solution for modular storage and suspension. Integrating the principles of functional fitness with the technical expertise of functional design is our calling. For more information, visit www.aktivsolutions.com.