How Health Clubs Can Service the On-Demand Generation

How Health Clubs Can Service the On-Demand Generation

  As Featured: IHRSA.org – January 23, 2020  Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training. As we move into a new decade, club owners are bracing themselves...
Is Your Club Designed to Facilitate 2020 Fitness Trends?

Is Your Club Designed to Facilitate 2020 Fitness Trends?

As we move into a new decade, fitness trend reports are abundant, but one thing is clear, in order to remain competitive, clubs must offer flexible training spaces designed and outfitted to facilitate dynamic and functional movements and multiple training modalities,...
Aktiv Solutions Turns Real Estate into Profit Hot Spots

Aktiv Solutions Turns Real Estate into Profit Hot Spots

The business within a business model Is not new. It’s been operational in clubs for years. The problem is club owners have spent decades looking at their business as one. To compete with boutiques and offer a varied, robust and socially engaging exercise...
How to Build a Functional Fitness Program in Your Health Club

How to Build a Functional Fitness Program in Your Health Club

The popularity of functional training isn’t slowing down. These workouts, usually conducted in small group training (SGT) classes, continue to build followers, especially among Millennials and Generation Z. The trend has been well-documented by IHRSA researchers, who...