The Keys to Fitness Facility Design Lie in Space and Balance

The Keys to Fitness Facility Design Lie in Space and Balance

We are in the midst of a shift toward increased community creation – but with a new qualification. That qualification is space.  Cohabitating, coworking, group exercise, and associated experiences are on the rise. People are hungry for connection and interaction...
Virtual Fitness Demonstrates Its Real Value

Virtual Fitness Demonstrates Its Real Value

Reprinted: CBI Magazine, April 2020 Issue Virtual fitness (VF) is a rather simple proposition: You place a hi-def LCD screen in a designated space within the club and play a video showing an instructor leading a group-ex class. True, but there’s so much more to...
Meet Aktiv Ambassador, Debi Lofstrand

Meet Aktiv Ambassador, Debi Lofstrand

Debi is a certified trainer, group fitness instructor, avid athlete and also an Aktiv Ambassador. Here, Debi shares her thoughts on training with the Aktiv suite of products. Q: What is your favorite Aktiv Product? Straps – hands down. I train a lot of clients in...
How Health Clubs Can Service the On-Demand Generation

How Health Clubs Can Service the On-Demand Generation

  As Featured: IHRSA.org – January 23, 2020  Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training. As we move into a new decade, club owners are bracing themselves...