Workouts Aren’t Enough. Your Gym Must Provide an Experience

Workouts Aren’t Enough. Your Gym Must Provide an Experience

Competing with personalized coaching, results-driven, small group training and tribe-like culture that boutique studios offer can be daunting. These days, health clubs must focus on creating much more than just a workout. The goal is to design an exciting exercise...

Associate Member Spotlight – California Clubs of Distinction

CCD News Update | California Clubs of Distinction, Second Quarter – 2016 Aktiv’s Design Vision Powers Clubs and Studios With Functionally Engaging Training Spaces Static, resistance based training equipment is experiencing a measurable decline, while...

No Sweat – Moving Beyond Fitness

At times in the fitness industry, it can often feel like we’ve now seen everything.  The truth is, few fundamentals change considerably.  We’re still human at the heart of it all and no one can exercise for you.  So, no matter the next great equipment introduction or...