Reprinted: IHRSA Feature Article, October 2020 In rethinking gym design in the current environment, a range of new demands has come into play. But managing these new challenges can create the opportunity for fitness facilities to reinvent themselves. Making it work is...
As Featured: IHRSA.org – January 23, 2020 Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training. As we move into a new decade, club owners are bracing themselves...
The popularity of functional training isn’t slowing down. These workouts, usually conducted in small group training (SGT) classes, continue to build followers, especially among Millennials and Generation Z. The trend has been well-documented by IHRSA researchers, who...
Multi-purpose facilities weren’t designed with large functional fitness and HIIT classes in mind. Clubs now need to alter their thinking to remain competitive, and that means addressing layout, function and design. Aktiv Solutions and FitnessDesignGroup helped these...
Competing with personalized coaching, results-driven, small group training and tribe-like culture that boutique studios offer can be daunting. These days, health clubs must focus on creating much more than just a workout. The goal is to design an exciting exercise...
