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How Health Clubs Can Service the On-Demand Generation
As Featured: IHRSA.org – January 23, 2020 Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training. As we move into a new decade, club owners are bracing themselves...
How to Build a Functional Fitness Program in Your Health Club
The popularity of functional training isn’t slowing down. These workouts, usually conducted in small group training (SGT) classes, continue to build followers, especially among Millennials and Generation Z. The trend has been well-documented by IHRSA researchers, who...
How a Creative Redesign Can Energize Your Gym & Build Revenue
Multi-purpose facilities weren’t designed with large functional fitness and HIIT classes in mind. Clubs now need to alter their thinking to remain competitive, and that means addressing layout, function and design. Aktiv Solutions and FitnessDesignGroup helped these...
