Embracing the Disruption

Embracing the Disruption

The June 15 FIBO USA Focus edition features Aktiv CEO and Founder Bryan Green, on evolving the Ecosystem to offer extraordinary exercise experiences for now, and the future.  Functional Occupancy is at the core of finding the formula for  ‘the gym of the future’ and...
Workouts Aren’t Enough. Your Gym Must Provide an Experience

Workouts Aren’t Enough. Your Gym Must Provide an Experience

Competing with personalized coaching, results-driven, small group training and tribe-like culture that boutique studios offer can be daunting. These days, health clubs must focus on creating much more than just a workout. The goal is to design an exciting exercise...
The Social Movement in Functional Fitness

The Social Movement in Functional Fitness

Integrating Functional Dynamic Training Spaces Re-printed: Campus Rec Magazine My wife and I frequent a local group training studio, and we’re also fortunate enough to have a small gym set-up in our basement. Recently, our oldest daughter approached my wife and I...