Crafting an indoor fitness space is about maximizing exercise facilitation, not equipment per square foot. As with all intelligent solutions, we need to begin with the end in mind.

Although the human body has not evolved substantially in the last several centuries, our interest in exercising it in a variety of different ways certainly has. Today, people are increasingly open to more dynamic movement-based training. There are, of course, many ways to achieve this. The good news for fitness facility operators is that they will be able to accommodate this growing demand while thinning out their investment in heavy equipment per square foot. Conversely, the overall size and diversity of exercise space has increased within health clubs, multifamily, residences and hotels alike.

Achieving exercise balance will always remain key. You must also consider the varying interests of your user demographic. What appeals to one of your residents, guests, employees, or students, will not always appeal to the next. Incorporating larger flexibility areas and functional training zones, and adding more small but useful accessories are all natural places to begin.

It’s a greater challenge than ever today to create a fitness amenity that meets the broadening demands of its guests. It can also be your greatest opportunity to elevate your offering above those of your competitors.

This post is authored by Bryan Green, Founder -CEO of Fitness Design Group.