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In an ever-evolving fitness industry, gyms are transforming beyond traditional workout spaces, integrating new technology, wellness-focused areas, and an increased emphasis on strength training. The Athletech News DISRUPT 2024 series brought together industry leaders, including Aktiv Solutions’ Founder and CEO, Bryan Green, to discuss these trends and their impact on gym design and member experiences.
As Bryan Green, CEO of Aktiv Solutions, shared during the panel, the rise of strength training presents both exciting opportunities and unique challenges for gym owners. With more people embracing lifting, Green emphasizes the importance of making these spaces feel safe and accessible, especially for beginners. Addressing this need, Aktiv Solutions has introduced the Gym Rax 3D Trainer, which combines the safety of a traditional Smith machine with the natural movement of free weights.
“We’re having great success introducing this machine into the marketplace because it solves so many of the problems that people have always been concerned about—safety, self-spotting—without the limitations of movement,” Green explains.
In addition to strength training, wellness and recovery spaces are taking shape as a core feature in modern gyms. Many facilities are adding red light therapy, infrared saunas, and massage areas to create a holistic fitness experience. These features add value for members seeking a balanced approach to fitness and self-care.
Lastly, the role of technology, including VR, is becoming increasingly relevant. While VR is still gaining traction, industry leaders agree that immersive tech experiences will play a major role in attracting younger members, such as Gen Z, who are comfortable with these digital tools.
For a deeper insight into how Aktiv Solutions is shaping the future of fitness through innovative gym design and wellness integration, read the full article at AthletechNews.com.
