Fitness Center Design + Development Leading The Way
We are witnessing the convergence of community creation via multifamily housing properties like never before. Cohabitating, coworking, group exercise, and associated experiences are establishing an ascending lifestyle trend that shows no signs of slowing down. The coronavirus pandemic in the short term has disrupted the ability to engage with others in these ways and many others, and we, as humans, are starved to get back to these undeniable interests, including our fitness facilities.
Consider one recent survey found that 37% out of a thousand fitness club users state that they will work out more after COVID. Over 50% said that this is due to their “renewed appreciation for their health and well-being.” In short, health is becoming the new wealth.
In this recent report from CBRE Research and Streetsense, findings all point to a fast rise of innovative, stand-out amenities as a key differentiator for multifamily developments, including the maximization and optimization of space that encourages residents in their pursuit of active, engaged lifestyles.
One developer that’s literally building a brand around this connected lifestyle concept is Akara Partners, through its Kenect branded properties. Kenect is a forward-thinking apartment community with an extensive social club membership that includes event programming, inspiring amenity spaces, hospitality services and a dedicated coworking space. You don’t have to live at Kenect to take advantage of Kenect’s membership benefits. Busy professionals eager to plug into an ‘AKTIV’ social community can join Kenect as a coworking member and access all its amenities and social club programming for one monthly fee. Members enjoy access to Kenect’s a resort-style pool, outdoor amenity deck with grills, a pet park, and a state-of-the-art gym – where members and residents can take advantage of the brand new Aktiv Solutions virtual training bays, also ideal for a safe, socially distanced workout.
“Kenect delivers a truly unique, personalized membership experience,” said Jenna Gottlieb, Kenect’s National Director of Brand Experience. “Partnering with AKTIV Solutions was a natural fit for Kenect as it offers customized fitness plans. Members can choose their favorite virtual trainer and build their own workout by style, duration, and degree of difficulty. Aktiv gives our members the freedom to find what fitness program works best for their bodies and their busy work schedules.”
“Building physical amenities that facilitate and instill a sense of community with integrated technology for evolving demographics is the Aktiv solution,” said Danielle Bogaty, Functional Design Specialist. “Our partnership with Kenect to design and execute this concept within their gyms is timely and smart on all levels.”
AJ Smith, Kenect resident + influencer uses Aktiv’s training bays regularly and has been seeing great results all around. “I can get super bored at the gym, so I’m pretty amped that the Aktiv Solutions Virtual Personal Training Bays are loaded with video classes and that all of the equipment I need is right within that personal space. Especially given these weird COVID times, it’s awesome that I can just head to the training bay, wipe everything down there before/after my workout, and I don’t have to wander around the gym looking for equipment. Pretty innovative and I’m here for it!”
“Before Kenect, people would work, workout, network, and socialize all in different places, at different costs. We’ve packed it all into one coworking membership, which creates an engaged, immersive community with unbeatable convenience unlike any other community” Gottlieb concludes. “Kenect is all about providing city dwellers and professionals with curated spaces aimed to provide balance and flexibly into their everyday lives. We are proud to be partnered with Aktiv Solutions to help us bring these best-in-class services to our members.”
The report also points out that this movement encompasses and affects every player in the market – from new builds to existing, and from luxury communities to market-rate properties.
One thing is clear, the table is set for multifamily fitness amenities to experience a massive rebound, and this is a unique and timely opportunity to elevate your offering above those of your competitors.