CEO Anthony Geisler’s IPO Bet Pays Off; Boutique Operator Eyes Hotels, Apartments

Orange County Business Journal – The LG partnership, on top of deals the company secured last year with Lululemon Athletica Inc. (Nasdaq: LULU), Aktiv—a gym designer for hotels, offices, apartments, and universities—and Princess Cruises, came as a result.

Xponential last April agreed to make original fitness programming for Lululemon’s Mirror, a smart home gym that offers live and on-demand classes. The company’s dance-focused brand AKT, full-body workout brand Pure Barre, boxing brand Rumble and YogaSix are adding programs to Mirror’s workout library.

Last September, Xponential became the first cross-modality fitness franchise to land its brands on a major cruise line through its partnership with Princess Cruises, officials said. The deal grants a minimum of 120 Xponential studios across Princess’ 15-ship fleet.

The following month, Xponential inked a deal with Aktiv, which will deploy the company’s workout equipment and online fitness programs in 11,000 outlets across the world, including gyms at Hyatt Hotels Corp. (NYSE: H) and Hilton Hotels & Resorts, according to Geisler.