Designed to appeal to value-conscious multigenerational consumers in the midscale space, Tru by Hilton launched in January of 2016 and has been growing like wildfire ever since.
Serving up huge value within smartly designed, streamlined spaces is what the brand does best. It’s all about allowing ample opportunities for ease of movement and flow, without shorting the amenities that guests want and need. Every element is thought out and meant to deliver.
“Our partnership with Tru has been a fantastic match,” says Lila Kochergin, Vice President, Sales Operations for Aktiv. “Our mission is to deliver on today’s balance of what individuals expect out of fitness facilities and workout spaces. Tru exemplifies this approach in a modest but well thought out footprint.”
The movement within the fitness industry remains a ‘less is more’ trend, opening floor plans and increasingly variable workout types. Cramming a disproportionate amount of cardio is an outdated approach. Crafting the fitness space is about maximizing exercise facilitation for the user, not equipment per square foot. User expectations during travel are no exception.
“Tru is getting it right, that’s evident by their instant success and growth,” says Kochergin.
For more information or a consultation with a Functional Design Specialist, visit www.aktivsolutions.com.