The business within a business model Is not new. It’s been operational in clubs for years. The problem is club owners have spent decades looking at their business as one. To compete with boutiques and offer a varied, robust and socially engaging exercise...
The popularity of functional training isn’t slowing down. These workouts, usually conducted in small group training (SGT) classes, continue to build followers, especially among Millennials and Generation Z. The trend has been well-documented by IHRSA researchers, who...
At Aktiv, our mission is to solve for issues and pain points that fitness facilities face daily – and offer solutions. Enter ACADEMY Studio. ACADEMY was born from our years of experience in designing safe, functional and revenue generating spaces. We’ve vetted out the...
The Next Generation In Suspension – Aktiv Straps™ are fabricated with only the highest quality materials ensuring maximum safety and functionality. Straps come in a variety of colors and are built for the rigors of commercial facilities worldwide. A dual...
Michelle Dengler, Senior Director of Healthy Lifestyles for YMCA of Metropolitan Los Angeles discusses challenges – and solutions – for YMCAs today. Nearly 20 years ago, when the words “core & functional training” were just starting to be heard within the fitness...
