YMCAs are Getting FUNctional!

YMCAs are Getting FUNctional!

Michelle Dengler, Senior Director of Healthy Lifestyles for YMCA of Metropolitan Los Angeles discusses challenges – and solutions – for YMCAs today. Nearly 20 years ago, when the words “core & functional training” were just starting to be heard within the fitness...
FIBO USA Features Aktiv in New Publication

FIBO USA Features Aktiv in New Publication

The mission is simple and straightforward… establish safe, functional and revenue-generating spaces to allow clients to deliver extraordinary exercise experiences. Read the full FIBO USA Focus article and Bryan Green interview here.  ...
Aktiv Brings Virtual Fitness Training to Hotel Brands

Aktiv Brings Virtual Fitness Training to Hotel Brands

LOS ANGELES—To lure the fitness-focused traveler, a hotel must offer more than an on-site gym with a few free weights and a treadmill. Fitness equipment company Aktiv is ready to disrupt the industry by implementing its virtual fitness platform into hotel gyms and...
How Do You Solve for the Seemingly Unsolvable?

How Do You Solve for the Seemingly Unsolvable?

We live in a world where people want what they want, when they want it, how they want it. This translates into some unique implications for fitness facilities when trying to meet their members’ demands. We all want to work out when it’s convenient for us. With endless...