Competing with personalized coaching, results-driven, small group training and tribe-like culture that boutique studios offer can be daunting. These days, health clubs must focus on creating much more than just a workout. The goal is to design an exciting exercise...
APOGEE /ˈapəjē/ noun the highest point in the development; a climax or culmination. Apogee was designed to maximize space efficiency and facilitate programming, safety and a truly unique exercise experience. In a crowded field of CrossFit® styled structures and an...
Rig… Functional Frame… Jungle Gym – call it what you will. If you operate a commercial health club or boutique studio and you don’t have one, you’re probably not deep in the functional fitness game. Programming space for functional fitness really begins with creating...
At times in the fitness industry, it can often feel like we’ve now seen everything. The truth is, few fundamentals change considerably.  We’re still human at the heart of it all and no one can exercise for you.  So, no matter the next great equipment introduction or...
