As community recreation fitness centers look for ways to attract new members and offer their existing members the best fitness experience, they must evaluate their overall gym design. Smart gym design with exercise guidance, and a selection of great gym equipment come...
For the past several years, health club owners and operators have been challenged to compete with the high demand for boutique fitness studios. The winning combination of a strong community aspect, robust guidance, and diverse and powerful programming is hard to beat...
As Featured in Corporate Fitness will have its comeback in 2023, according to HR Daily Advisor. We all know the pandemic did a number on employees. More specifically, it isolated people from colleagues and friends at work. Over the last three years those...
The popular fitness industry topic of “omnichannel fitness” stems from consumer demand and expectation for access to services and guidance from their fitness membership beyond the gym or studio. Consumer demand for fitness is no longer relegated to only the health...
It’s more important than ever before for campus recreation fitness facility design to appeal to trends in the industry, and of course the students they are meant to serve. Recent studies show that just 40% to 50% of college students are physically inactive. More...
For decades now, consumers in the fitness industry have been seeking out workout experiences that fulfill their need for movement, community, and achievement. Providing exercise equipment like mats and dumbbells is one thing, but providing unique, immersive branded...
