At times in the fitness industry, it can often feel like we’ve now seen everything. The truth is, few fundamentals change considerably.  We’re still human at the heart of it all and no one can exercise for you.  So, no matter the next great equipment introduction or...
FOR IMMEDIATE RELEASE |  Contact: Eric Ansel | eric@thebrandamp.com  | (949) 438-1073 Dramatic Shift in Movement-Driven and Athletic-Inspired Training Demands Adjustments to Facility Floor Planning, Design, and Programming. SANTA MONICA, CA (Oct 20, 2015) – What was...
Crafting an indoor fitness space is about maximizing exercise facilitation, not equipment per square foot. As with all intelligent solutions, we need to begin with the end in mind. Although the human body has not evolved substantially in the last several centuries,...
